How ViacomCBS Plans to Reinvent CBS All Access for the Streaming Era

Thursday began the first of a two-part reboot for the five-year-old streamer

ViacomCBS began the reinvention of CBS All Access on Thursday when it added thousands of shows from Viacom networks. It’s the first step of a phased approach the company hopes will turn the 5-year-old streaming service into a more worthy competitor in the streaming space.

The full rebranding of CBS All Access — complete with a brand-new name that has yet to be announced — won’t happen until early next year. But ViacomCBS didn’t want to wait that long to show consumers it could compete on the bigger streaming playing field that has materialized over the past year. Since last November, the space has added five newcomers.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays