‘Hunger Games’ Outpacing ‘Twilight’ in Advance Ticket Sales

More than 1,000 showtimes have sold out out with a week to go before “Hunger Games”‘ opens. That’s better than the advance sales for ‘Twilight’

Last Updated: March 15, 2012 @ 6:24 PM

"The Hunger Games" has eaten into "Twilight"'s glory.

The upcoming adaptation of Suzanne Collins' young-adult novels has sold out more than 1,000 showtimes a week ahead of its March 23 opening. That means it has overtaken advance-ticket sales of the 2008 vampire blockbuster "Twilight" on the online ticket outlet Fandango.com at the same point in that film's sales cycle.

Also read: "Hunger Games" Beats "Twilight Saga: Eclipse" in First-Day Advance Sales

“It's our fastest-selling franchise-opener since ‘Twilight’," Rick Butler, general manager and executive vice president of Fandango, said. "The brisk advance ticket sales are a testament to the strength of the incredible marketing campaign which has clearly resonated with fans and even those unfamiliar with the books."

Also read: "Hunger Games" Premiere: Josh Hutcherson, Liam Hemsworth and Jennifer Lawrence Hit the Carpet (Slideshow)

Indeed, while the movie might be based on the young-adult book series, a survey conducted by Fandango indicates that the big-screen adaptation is finding appeal beyond that demographic. Of those who responded to the survey, 46 percent are 25 or older.

Also read: "Hunger Games" New Clip: Peeta Reveals His Love for Katniss (Video)

The survey also found that 72 percent of the respondents were most intrigued by the movie's premise and action;  18 percent were most drawn to the love story.