The Atlantic journalist Taylor Lorenz got more than she bargained for after posting an image of a $22 avocado toast she purchased on Twitter.
“I Seamlessed a $22 avocado toast and this is what just arrived,” she complained, showing a mass of avocado mushed into the corner of a takeout box.
The image also included two pieces of lightly toasted bread which bore streak marks of the fruit as it presumably slid from its intended position.
I Seamlessed a $22 avocado toast and this is what just arrived pic.twitter.com/PFNzWIeOY5
— Taylor Lorenz (@TaylorLorenz) July 29, 2018
“I thought my friends would laugh too at the ridiculousness of it and maybe throw me a fave or two and move on. Of course, it spread faster than that though and within an hour I was receiving harassment on levels I haven’t gotten in months,” Lorenz told TheWrap and added that it was difficult to find good breakfast options as a vegan in Brooklyn.
She declined the name the establishment.
The post — which was accused by critics of being a lab-created homage to Brooklyn decadence and millennial profligacy — immediately was mocked by Twitter users.
I Seamlessed a $40 PB & J and this is what just arrived pic.twitter.com/ffrQaM7R77
— Stephen Miller (@redsteeze) July 29, 2018
When I see someone pay $22 for avocado toast pic.twitter.com/62HGC2BZRB
— Siraj Hashmi (@SirajAHashmi) July 29, 2018
I honestly have no idea how you expected this to turn out.
– WouldOrWouldn’tHat (@Popehat) July 30, 2018
This is why millennials can’t afford houses!!!!!!
– Alp Ozcelik (@alplicable) July 29, 2018
In what universe (outside SF) is avocado on bread with $22? Your slfirst mistake… Ultimate First World complaint.
– Jeff Jarvis (@jeffjarvis) July 29, 2018
Taylor I love you but you did this to yourself.
– Ben Collins (@oneunderscore__) July 29, 2018
Lorenz, a veteran of Mic and the Daily Beast, kept the thread alive by offering additional lengthy explanations of the tweet and responding to various commenters online.
“Lots of men were bemoaning feminism for not ‘teaching women to cook’ or whatever,” she told TheWrap. “Then there were SO many people who were yelling at me about student loans. I don’t have student loans thankfully, but even if I did I should be allowed to buy food?”
In fact, by Monday morning, a backlash to the backlash was brewing with Lorenz herself pointing out some of the more ridiculous responses that she received.
Well the replies to this devolved just as predicted pic.twitter.com/i09sIZ8kO1
– Taylor Lorenz (@TaylorLorenz) July 29, 2018