Movie ticket prices at American theaters hit an average of $8.08 in the third quarter, up from $7.84 in the same quarter last year, according to the National Association of Theatre Owners.
Credit the 24-cent increase to the adults. Not only did more adults paying full evening prices go to the movies in the quarter ending Sept. 30, but adults also paid higher prices for movies in 3-D and large format.
In the third quarter of 2014, theaters saw several films appealing to adults in premium formats including “Guardians of the Galaxy,” “Dawn of the Planet of the Apes,” “Teenage Mutant Ninja Turtles,” “Maze Runner,” and “Lucy.” By contrast, in the same quarter of 2013 family films like “Cloudy with A Chance of Meatballs 2” and “Despicable Me 2” were dominating the box office.
Quarters that are filled with family entertainment bring in less per ticket due to discounted children’s prices and matinee screenings.
The full year 2013 average ticket price was $8.13. So far the 2014 price is on a similar pace, the year-to-date is $8.12.