Netflix Acquires Sundance Horror Film ‘It’s What’s Inside’ for $17 Million

Sundance 2024: The film is written and directed by Greg Jardin

It's What's Inside
"It's What's Inside" (Courtesy of Sundance Institute)

Sundance deal making has resumed as Netflix acquired worldwide rights to horror film “It’s What’s Inside” for $17 million on Monday, the streamer announced.

The film is written and directed by Greg Jardin.

The official logline for the indie reads, “A pre-wedding party descends into an existential nightmare when an estranged friend shows up with a mysterious suitcase.”

“It’s What’s Inside” stars Brittany O’Grady, James Morosini, Alycia Debnam-Carey, Devon Terrell, Gavin Leatherwood, Reina Hardesty, Nina Bloomgarden and David Thompson.

William Rosenfeld, Kate Andrews, Jason Baum and Raúl Domingo produced the film. Colman Domingo, Ulf Ek and Robert Kapp executive produce.

The film is the second major eight-figure sale after “A Real Pain” sold to Searchlight for $10 million over the weekend.

CAA Media Finance brokered the deal.

“It’s What’s Inside” premiered in the Midnight Section on Jan. 19 at the Ray Theatre.

Reaction on social media for the horror film is very positive.

“‘It’s What’s Inside’ is a total blast. It lit me up like a pinball machine, it’s so maximally entertaining,” one Twitter user wrote. “Destined to be the next indie thriller gem that smashes the box office, or so I hope. If you want an adrenaline shot of original, inventive storytelling, this is for you.”

“‘It’s What’s Inside’ is one of my favorite films of Sundance 2024. I am obsessed with this concept, the acting gymnastics required to pull it off, and the extremely clever visual techniques Greg Jardin uses to make the premise soar,” Collider’s Perri Nemiroff said.


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