The Case for Netflix to Start Selling Ads (Hint: Negative Cash Flow)

Streaming giant could lose 4 million U.S. subscribers in 2020, Needham analyst Laura Martin says

It’s a question people have been asking around the less exciting water coolers for years: How does Netflix make money?

The fact is that the streaming giant doesn’t — yet.

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Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams