Inside the Double-Digit Revenue Growth in Digital Publishing Subscriptions Last Year

The pandemic, protests and the U.S. presidential election fueled a boom in digital news subscriptions

Despite the ongoing drumbeat of reported doom and gloom for the survival of publishing, a new report on the subscription economy says subscription revenue for digital news and information publications increased by 16% in 2020 even in the face of declining advertising revenues. Overall, the study concludes that the subscription economy has grown by nearly 500% in the past decade.

Zuora, an enterprise software company that creates and provides software to launch and manage subscription based services, said in its bi-annual report that major news stories — including the COVID-19 crisis, racial inequality protests and the contentious U.S. presidential election — fueled a boom in subscribers for newspapers, magazines, book publishers, educational content providers and corporate research providers.

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Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman