Hello, Money: Hollywood Questions Reese Witherspoon’s $900 Million Hello Sunshine Deal

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It’s either a “brilliant move” or “it doesn’t add up,” depending which industry insider you ask

reese witherspoon
Photo illustration by TheWrap (Getty Images)

As might be expected, Tom Staggs and Kevin Mayer, the former Disney execs who are acquiring Reese Witherspoon’s Hello Sunshine company in a $900 million deal, are bullish about their shiny new toy, the anchor of their as-yet-nameless Blackstone-backed media company.

“It’s not a production company, first of all. It is a pretty well-configured, multiple business-line company, and is really a next generation company,” Mayer explained in an interview with TheWrap a few hours after the deal was announced on Monday.

But outside observers of the deal seem to be split right down the middle, calling the acquisition of Witherspoon’s female-focused content company for a $900 million valuation either a “brilliant move” or a faulty equation that just “doesn’t add up.”

Kevin Mayer Reese Witherspoon Tom Staggs
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