Ryan Kavanaugh’s Proxima Media Invests $28 Million in TikTok Rival Triller (Exclusive)
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The AI-powered music video platform has 13 million active monthly users and 60 million total downloads

Ryan Kavanaugh’s Proxima Media on Wednesday announced an eight-figure investment in Triller, the AI-powered music video platform Triller, a TikTok rival that has reported 13 million active monthly users and 60 million total downloads.
The investment is worth $28 million, according to an individual with knowledge of the arrangement. The new funds will be used to fuel continued growth and product enhancements to a platform built for music sharing, content creation, and artist discovery in the music industry.
Bobby Sarnevesht, partner at Proxima Media and now executive chairman of Triller, will take operational control of the company as part of the investment.