Snap Unveils Spectacles 3 With HD 3D Camera for Augmented Reality

Snap Inc. isn’t giving up on Spectacles, with the Snapchat parent company unveiling its third edition of the camera-sunglasses on Tuesday morning.

The new pair, set to officially release this fall, will run $380 — or more than twice the price of the 2.0 glasses released last year. The key addition to this year’s model is a second HD camera along the front of the glasses, allowing Spectacles to capture depth. The person wearing the glasses can then tap into a new set of 3D effects and augmented reality tools to add to their pictures or video.

Spectacles have been part of Snap’s push to become the preeminent AR company in the world, but to this point they’ve been a niche product. The first pair launched to great fanfare in late 2016, with long lines of Snapchatters queued up at vending machines, waiting to get a pair. The initial excitement quickly faded, though, with Snap later taking a $40 million loss on Spectacles. CEO Evan Spiegel later said Snap made the “wrong decision” in making too many pairs after its strong initial reception dried up.

Also Read: Snap, After Huge Q2 User Growth, Has Now Tripled in Value Since Start of 2019

The newest Spectacles will go on sale later this year at Spectacles.com.

Snap’s stock, which has nearly increased 200% since the beginning of the year, increased about 0.75% in early-morning trading to $16.94 per share.

The Scene at TheGrill 2019: Pamela Adlon, Tony Hale, and More at TheWrap's Media Leadership Conference (Photos)

Film producer Ryan Kavanaugh poses on TheGrill 2019 red carpet
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Pamela Adlon and Tony Hale at the Spotlight on Comedy panel moderated by TheWrap's Tim Molloy
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Actor Anthony Carrigan, Dave Rubin and Brie Miranda Bryant at the Innovators panel
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TheWrap's Sharon Waxman poses with Pamela Adlon and Tony Hale
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Guests chat at a breakfast hosted by OpusBank
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TheGrill 2019 networking breakfast presented by OpusBank
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Ryan Kavanaugh, CEO and founder of Proxima, and TheWrap's Sharon Waxman have a spotlight conversation to kick off TheGrill 2019.
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Lionsgate vice chairman Michael Burns and Hello Sunshine CEO Sarah Harden speak at M&A: Exits, Outcomes and Successes
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Pamela Adlon poses for the camera
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Jason Rapp moderates M&A: Exits, Outcomes and Successes panel discussion with Lionsgate's Michael Burns and Hello Sunshine's Sarah Harden
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Founder and co-CEO of Propagate Content, Howard Owens, poses on TheGrill 2019 red carpet
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Onlookers at the M&A: Exits, Outcomes and Successes panel with Michael Burns and Sarah Harden, moderated by Jason Rapp
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M&A: Exits, Outcomes and Successes panel
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(L-R) Benji Lanpher, Crofton Diack, David Reichert, Guillermo Navarro, Jimmy Chin, Shannon Dill and TheWrap's Steve Pond at Daring Nature: Documenting Extremes presented by National Geographic
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"Free Solo" director Jimmy Chin speaks at Daring Nature: Documenting Extremes presented by National Geographic
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The crowd listening to the Nat Geo panel
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Shannon Dill at Nat Geo's panel
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Guillermo Navarro at the Daring Nature: Documenting Extremes presented by NatGeo panel
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Benji Lanpher and Crofton Diack of "Life Below Zero" speak at Daring Nature: Documenting Extremes presented by National Geographic
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Onlookers at Daring Nature: Documenting Extremes presented by National Geographic
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A participant makes a point at the Producer's Roundtable
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Howard Owens chats with guests at the Producers Roundtable presented by Delta Airlines
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Producers' Rountable at TheGrill 2019
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"Black Love" executive producer Tommy Oliver and "Surviving R. Kelly" co-producer Brie Miranda Bryant at the Diversity Strong: Tearing Down Bias, Building Inclusivity Roundtable
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Lunch is just on the other side of this tunnel of light!
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A choice of ice cold lemonade or tea with lunch at the London West Hollywood hotel
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Guests chatting under an umbrella at TheGrill 2019
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TheWrap's Claude Memmi at TheGrill 2019
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Guests gather to chat at TheGrill 2019
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TheWrap magazines on a table at TheGrill 2019
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Devin Johnson (far left) president of UNINTERRUPTED, and other participants listen to the Diversity Strong: Tearing Down Bias, Building Inclusivity Roundtable
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Sharon Waxman chats with "Black Love" creator and executive producer Tommy Oliver
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Pamela Adlon and Tony Hale lead the Spotlight on Comedy
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(L-R) Raina Kumra, Jeff Berman and Amy Emmerich at the Silicon Beach Roundtable
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Brie Miranda Bryant, senior vice president of Unscripted Development and Programming at Lifetime and co-producer of "Surviving R. Kelly," networking with guests
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Sharon Waxman chats with "Sorry to Bother You" producer Nina Yang Bongiovi
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(L-R) Adam Lewinson, Bruce Perlmutter, Shelley Zimmerman and TheWrap's Sean Burch at the Streaming Steps Up panel presented by Tubi
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Adam Lewinson, chief content officer of Tubi, makes a point
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Guests at TheGrill 2019
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Attendees at lunch at TheGrill 2019
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Guests at TheGrill 2019
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Anthony Carrigan, Dave Rubin and Brie Miranda Bryant at the Innovators panel moderated by TheWrap's Sharon Waxman
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Flowers on a table at TheGrill 2019
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Dave Rubin mingles after the Innovators panel
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Conversations being had at the diversity roundtable
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Anthony Carrigan and Dave Rubin pose together after the Innovator's panel
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Bruce Perlmutter makes a point during the Streaming Steps Up panel presented by Tubi
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Onlookers at the Spotlight on Comedy panel with Pamela Adlon and Tony Hale, moderated by TheWrap's Tim Molloy
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Onlookers at the Silicon Beach panel
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Actress Sydney Park (center) tells a story during the diversity roundtable
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Howard Owens speaking at TheGrill 2019
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An onlooker listening intently to the Innovator's Panel
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Guests mingle at the close of TheGrill 2019
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TheWrap CEO Sharon Waxman addresses guests at the opening dinner
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David Reichert, director of photography on Nat Geo's "Hostile Planet"
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TheWrap's CEO Sharon Waxman speaks at TheGrill 2019 opening dinner
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Closing cocktail party at TheGrill 2019
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