With Amazon Studios’ foray into the movie business on Monday, throwing its weight behind 12 new movie productions a year, the online retail giant has opened a new front in a content offensive to battle streaming providers like Netflix and Hulu — and Hollywood studios.
The move follows Amazon’s groundbreaking wins at the Golden Globe Awards last week for original series “Transparent” and its star Jeffrey Tambor and the news that Amazon would be the home for movie auteur Woody Allen’s first TV project.
“We are on a bit of a run, and this is a great way to cap it,” Amazon Studios President Roy Price told TheWrap in an interview.