Vanity Fair picked up the highest number of subscriptions ever sold in a single day at Conde Nast on Thursday after Donald Trump tweeted the magazine had “really poor numbers,” a Conde Nast spokesperson told Folio.
The president-elect attacked the magazine by saying it was “way down, big trouble, dead.” The tweet was presumably a reaction to a review of Trump’s restaurant titled, “Trump Grill Could Be the Worst Restaurant in America.”
Vanity Fair now bills itself as “the magazine Trump doesn’t want you to read” on it’s flash banner. Folio said the magazine’s subscriptions increased “100 fold” following Trump’s tweet.
Vanity Fair did not immediately respond to TheWrap’s request for comment.
A Condé Nast representative told Folio that the restaurant review has received 1 million unique views since Trump’s tweet, and Vanity Fair has added 10,000 Twitter followers.
Trump’s tweeted also said, “Graydon Carter, no talent, will be out!”
Carter has been the editor of Vanity Fair since 1992 and his feud with Trump goes back further than that. In the 1980s, Spy magazine — a magazine which Carter co-founded — called Trump a “short-fingered vulgarian.”
“There was a threatened lawsuit, resulting in a lot of back-and-forth legal letters between him and me. And we printed all of those,” Carter wrote in a first-person essay for Vanity Fair. “Our relationship, never strong, progressively went sour. Like others who have not kissed the ring on his tiny finger, I have been subjected to a flurry of damning and awkwardly worded tweets.”
Trump has also criticized The New York Times, Washington Post, CNN, and NBC News.