Soon-to-be-merged company sees itself as both a buyer and a seller
Like all media companies, ViacomCBS wants to take advantage of the new streaming era. But while Disney and WarnerMedia are pooling all their assets into one, big-top streaming service, ViacomCBS wants to be both a buyer and a seller.
Viacom has shown in the last few months a willingness to make revenue-generating deals on its library of content rather than hoard those rights for its own internal streaming services. “I think it is a smart strategy, as there is growing demand for premium content and ViacomCBS has the ability to sell shows with high awareness into the market, especially as others self-license their content,” MoffetNathanson analyst Michael Nathanson, told TheWrap.