Why ViacomCBS Is Not Diving Headfirst Into the Streaming Era

Soon-to-be-merged company sees itself as both a buyer and a seller

Like all media companies, ViacomCBS wants to take advantage of the new streaming era. But while Disney and WarnerMedia are pooling all their assets into one, big-top streaming service, ViacomCBS wants to be both a buyer and a seller.

Viacom has shown in the last few months a willingness to make revenue-generating deals on its library of content rather than hoard those rights for its own internal streaming services. “I think it is a smart strategy, as there is growing demand for premium content and ViacomCBS has the ability to sell shows with high awareness into the market, especially as others self-license their content,” MoffetNathanson analyst Michael Nathanson, told TheWrap.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays