Why ViacomCBS Just Pulled an About-Face With New Streaming Plans

“The streaming world will evolve similarly to the linear world,” CEO Bob Bakish says

ViacomCBS will join the streaming craze after all.

On Thursday, the company laid out how it plans to beef up its CBS All Access operation into a larger player that can compete on the same field as Netflix or Disney+. CEO Bob Bakish described it as a “House of Brands”-type service, which is just a fancy way of saying you’ll be able to get your CBS, Paramount, Nickelodeon, BET and MTV all from one place.

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Tim Baysinger

Tim Baysinger

TV Reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays