“Anderson Cooper 360″ edges out “The O’Reilly Factor” among the 25-54 crowd
The missing Malaysia Airlines flight yielded a ratings victory for CNN’s Anderson Cooper on Wednesday night, as “Anderson Cooper 360″ won the key 25-54 news demographic with its coverage of the mysterious aircraft disappearance.
Cooper eked out a win in the demo in the 8 p.m. hour with 431,000 viewers age 25-54, besting Fox News’ “The O’Reilly Factor,” which averaged 386,000 viewers in the demo, according to TV By the Numbers.
“The O’Reilly Factor” still maintained its dominance in total viewers, handily outdrawing Cooper with 2.81 million compared to Cooper’s 972,000. And Fox likewise took top honors for primetime overall, averaging 266,000 viewers in the demo and 1.284 million total viewers.
MSNBC was third for the night in the demo and total viewers with 132,000 and 416,000 viewers, respectively.