Fox draws more total viewers than CNN and MSNBC combined with its coverage of airport rampage
Fox News Channel Shepard Smith‘s coverage of last week’s Los Angeles International Airport shootings beat out CNN and MSNBC in total viewers combined, according to Nielsen.
From 1 to 4 p.m. ET, in the thick of the shooting coverage, Smith’s coverage from the new Fox News Deck averaged 1.549 million total viewers — a 46 percent boost compared to the network’s average in the time period for the third quarter of 2013.
In the key 25-54 news demo, Fox averaged 292,000 viewers, a 47 percent leap over the network’s third-quarter average.
By contrast, CNN averaged 807,000 total viewers during the time period, with 233,000 of them in the demo. Though CNN took a distant second place, the network also enjoyed big bumps from its shooting coverage, climbing 48 percent and 60 percent versus CNN’s third-quarter averages in total viewers and the demo, respectively.
MSNBC came in third in the time period, with 409,000 total viewers in the time period — up 13 percent over its third-quarter average — and 86,000 in the demo, which actually constituted a 16 percent drop for the network compared to the third-quarter average in the time period.