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Military Channel Changes Name to American Heroes Channel

Military Channel Changes Name to American Heroes Channel

Part of an effort to build a stronger brand

The Military Channel is changing its name to the American Heroes Channel.

Group President Henry Schleiff announced at the Television Critics Association winter press tour that the change will take effect March 3. The channel will now focus not only on military heroes, but men and women who police streets, fight fires, or do heroic deeds in their everyday lives. The channel will unveil 17 new shows in its first year.

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Kevin Bennett, general manager of AHC, noted that the Military Channel was launched during two wars, when military affairs were at the forefront of Americans’ concerns. AHC will broaden the definition of heroism.

“We know our viewers love the stories of real-world valor presented by our signature military series, and American Heroes Channel will remain the destination for military fans,” he said. “However, we're excited to offer viewers a more diverse voice and storytelling style with American Heroes Channel that captures the best of the Military Channel's niche appeal while providing viewers with additional insight into contemporary world events and biographical stories.”

Also read: Reality ‘Wars': A Look at TV's Most Overused Word

The network offered previews of four series scheduled to debut in its first week. Here are descriptions, as provided by AHC:

RAW WAR: THE LOST FILM OF DAK TO

World Premiere Special: Monday, March 3 at 9/8c

RAW WAR presents gripping personal stories through film and photographs from combat cameramen who filmed some of the most significant military engagements in Vietnam. These cameramen risked – and sometimes lost – their lives to capture some of the bloodiest battles of our time. This special reveals an unknown chapter of the Vietnam War through the gripping personal stories behind this newly discovered footage.

AGAINST THE ODDS

World Premiere Series: Monday, March 3 at 10/9c

New Episode Premieres Every Monday at 10/9c

AGAINST THE ODDS showcases awe-inspiring stories of bravery, solidarity and strength on the battlefield. An outnumbered group of soldiers finds themselves in a life-or-death situation. Their enemy is larger, stronger, and determined to win. It's the real-life “Band of Brothers” as they come together to prove they can't be beat, doing whatever it takes to overcome the cards stacked against them.

CIA: DECLASSIFIED

World Premiere Series: Tuesday, March 4 at 10/9c

New Episode Premieres Every Tuesday at 10/9c

CIA: DECLASSIFIED travels back to the Cold War to reveal inside stories of America's most top-secret missions, drawing from recently declassified documents and insider accounts from the agents tasked with defending American freedoms.

 CODES & CONSPIRACIES

World Premiere Series: Sunday, March 9 at 10/9c

New Episode Premieres Every Sunday at 10/9c

This all-new American Heroes Channel series unveils the startling truth and hidden history behind the world's most iconic, clandestine institutions, top-secret locations, and mysterious symbols.


  • Jus Plaindogg

    The channel has already diversified their programing by showing more non-military related shows.

  • MuhammedAllah

    Will any of this be in HD? And PLEASE dont tell me they will go the History Channel route and become mostly reality crap?

    • Cody333

      I've been waiting for them to give us HD for the Military Channel. The renaming is stupid and insulting to military veterans.
      WE WANT HD NOT A NEW STUPID NAME!

      • MuhammedAllah

        Yes, Hoo-RAH, Cody333-how long must be live in bondage?

  • RELE

    I think that Military Channel is a good enough name. The one change I would do is add the Discovery logo, so that it matches up with what they call it.

  • A.L. Hern

    Silly name. Panders. They may as well call it Folks in Uniform Channel.

  • disappointedVET

    This rebranding was a blunder. I am a vet and how does programming on Jesus fit in? They are trying to broaden the audience, probably a decision made by a non vet who doesn't understand what military means. They have turned themselves into another mediocer cable channel. Such a shame.

  • HelicopterPilot

    I was there in 1967. Had the program noted on both of my calendars. Several somethings came up, and I missed it. Any one know if it will be aired again and how to find out?

  • HelicopterPilot

    The program I referred to in my post was, RAW WAR: THE LOST FILM OF DAK TO.

  • gizmoprof

    I fought in Vietnam. The american heroes channel **cheapens** the word “Hero”.
    Most people who are faced with very difficult choices, choose the one that makes sense. That, an that alone, does NOT make them Heroes. This name change is a travesty that is committed by those who have NO CLUE about what it means to serve. These idiots are only in it for the ratings. The could care less about the meaning of their words. Basetards, absolute frigging basetards. (spelling is on purpose to avoid the mindless “censers”