‘The View’ Keeps Steady Ratings With Jenny McCarthy as ‘The Talk’ Advances

'The View' Keeps Steady Ratings With Jenny McCarthy as 'The Talk' Advances

The ABC talker's new season sees marginal dips, while CBS’ chatfest rises 20 percent in demo

So far, the McCarthy Era is treating “The View” fairly well.

In the first three weeks of the new season of ABC daytime gab-fest “The View” — which saw Jenny McCarthy come aboard after the departures of Elisabeth Hasselbeck and Joy Behar — the show has weathered the transition, experiencing only minor dips in total viewership and the women 25-54 demographic.

Also read: Jenny McCarthy's ‘The View’ Debut: 4 Standout Moments

The current season of “The View” — which premiered Sept. 9 — has averaged 3.023 million total viewers, as compared to the 3.239 million that the show averaged in the first three weeks of its previous season.

In the demo, “The View” has also held mostly steady, averaging a 1.2 rating, versus the 1.3 that it averaged in the comparable period last season.

Also read: Joy Behar Says Goodbye to ‘The View,’ Complete With F-Bomb (Video)

Meanwhile, CBS's entry into the daytime talk arena, “The Talk,” has made inroads in the demo and total viewership with its fourth season, which also launched Sept. 9. The show had its largest weekly audience to date for its first week back on the air, averaging 2.80 million total viewers — a 20 percent jump over the previous season's premiere week. In the demo, “The Talk” averaged a 1.2 rating/.08 share for its first week — also a 20 percent rise over the previous season's premiere week average.

In its first three weeks, “The Talk” has maintained that 1.2 average — putting it on even ground with “The View” so far this year — while slipping slightly in total viewers from the premiere week average, with 2.72 million — which is still up 23 percent from where it was at this stage last season.

  • http://davidsask.wordpress.com/ DavidSask

    The Talk is apparently kicking ass so why they say same love for the View when appears otherwise?!

  • Unirock

    The Talk is up 20%+ in viewers, The View is down 7%, hey let's spin the story to sound completely different than it actually is.

    • Jillian Brady

      Thank you! It seems Disney owns everything, hence the positive spin on negative news.

    • Lloyd Apploff

      I agree. When talking of only 3 million viewers a loss of 200,000 is relatively substantial. I can't watch the view because Barbara Walters is the most self important wind bag on television. Other important television people have retired without so much pomp and circumstance and self-congratulation. She hasn't been relevant in years and her opinions are often moronic. Now she is giving herself a year long victory lap that is way out sized to her importance. This woman has no shame. I don't know how Whoppi puts up with it, except for the large steady income of course.

  • Jan

    Kudos to “The Talk” and Executive Producer Sara Gilbert!!!!!!! Keep up the good work!

  • mike d

    This article makes it sound like good news. In fact it is devastating for The View. They hired Jenny and changed the format to increase viewers. The numbers should be going up, not down. It's a disaster and I am sure Barbara and Bill are in panic mode. I for one has stopped watching not just for the fact I don't like Jenny McCarthy but I hate the new opening theme music and the men on the panel. Whoppie looks miserable and I can tell in her mind cant wait for the hour to be over. The set looks cold and sterile., There is no warmth. The whole direction the show is going is wrong.

  • timewillheal

    Jenny is plain old disgusting. I wish Barbara would make her stop tongue kissing, the male guest, it is just digusting. What in the hell does Danny Walhberg see in this trash. She lick Andy cohen face which I found to be disgusting.

    • http://edebrew.mydevryportfolio.com/ Ernest

      Jenny is fun, outgoing, attractive, and energetic to “The View”. I started watching the show mainly because of her.

      Before, I did not watch it because I found Elisabeth Hasselback and Joy Behar a little dramatic, boring, and serious. Jenny McCarthy is kind of the opposite of them.

  • Rose Martinez Marquis

    Barbara needs to leave unfortunately is too aggressive and wants to be center of attention and whoopi needs to be in charge. Dont like Jenny either. Been watching this show for years and dont like this season at all.

    • Lloyd Apploff

      I'm surprised Barbara doesn't sit on a throne instead of a chair.As the show becomes less popular the opening applause gets louder and longer….LOL…

  • Hockeysbest

    Keep Jenny. She is a breath of fresh air and fun to watch. The producers just need to make sure that the segments are rights. The format change is not great but Jenny is!

  • Always the wrong demographic

    Cheers for the Talk ! I left the View 2 years ago. I'm the wrong demographic, I guess (67). The Talk is welcoming to all, not looking to bait or criticize an opposing view, to set up the next Election. I no longer see the View as current or pertinent. I am happy to see the Talk being recognized.

  • Always the wrong demographic

    Cheers for the Talk ! I left the View 2 years ago. I'm the wrong demographic, I guess (67). The Talk is welcoming to all, not looking to bait or criticize an opposing view, to set up the next Election. I no longer see the View as current or pertinent. I am happy to see the Talk being recognized.

  • Always the wrong demographic

    Cheers for the Talk ! I left the View 2 years ago. I'm the wrong demographic, I guess (67). The Talk is welcoming to all, not looking to bait or criticize an opposing view, to set up the next Election. I no longer see the View as current or pertinent. I am happy to see the Talk being recognized.

  • Harry F. Decuir

    It seems more evident lately, that our views, comments, and opinions have come under unwarranted scrutiny and ridicule on subjects spoken openly and in public. What jenny McCarthy expressed as her views about the Catholic Church policies on annulment, did not deserve any backlash or defamation of character from the Catholic Church Civil Liberty's Union. She posed an obvious sensible question about how changes could be made to accommodate people who were denied annulment by the Catholic Church. Plain and Simple. It did not provoke an examination of her past life as a porn star. Let's stick to the facts, Bill! Just learn to listen objectively to what other people are saying before you put your foot in your mouth. You seem to have dished out the host before the recipient got to the altar!!!! Not a smart move!!!!!

  • kb

    the show is on the way out/down…McCarthy, the former porn star, was brought in for shock value and to stir up controversy, no more, no less….sad,,,,typical of these types of shows…………………….

  • Debra Mastrangelo Kavky

    Thumbs up for Jenny!!!!! My grandmother turned away from Catholic faith because of these type of things!! She became a Methodist at 50. Deb

  • mike

    this show is awful

  • guest

    When they bring the real talk show with Tamar an d Tamera the view and the talk will b cancelled

  • ben dover

    I am really tired of gum flapping TV shows………blah blah blah…….and the Osbournes have clearly overstayed their welcome as have the Kartrashians.

  • ARMY1971

    3 million dopy women watching liberal progressive Dumbocrats talk about how those mean old white Republciks are taking away their repo rights. And even more scary is those ultra new mean old Tea Party guys. Who keeps standing in the way of barry2xer and all he could do for them and their kids. Sad bunch but in a country of 325 million I guess 3 million isn't all that bad.

  • http://edebrew.mydevryportfolio.com/ Ernest

    Well, in my opinion, “The View” is better than “The Talk” because of fun, energetic Jenny McCarthy is a part of “The View”.

    I still like “The Talk” but I am still not over what happened to Holly Robinson Peete and Leah Remini. The way they were fired/rejected without receiving good reason(s) was despicable.

    • Natty

      Me too. Still upset about Holly and Leah

  • Carol

    Well I’m glad the screaming match is over for today now that I have a migraine sad to say that it was Jenny who started this and now everyone else is screaming including the guest co – host sad . Today was the worst and what was Jenny doing watching bright eyed and all she has ruined the show starting all that yelling. Yes sad to say Barbara is aggressive just give her the queens chair and come in to bow down to her give me a break. Jenny and Barbara need to go sit down somewhere.