AMC+ Sets Ad-Supported Tier Pricing at $4.99 Per Month

The offering launches Thursday and includes access to Shudder, Sundance Now, and IFC Films Unlimited, as well as the AMC, BBC America, IFC and Sundance TV linear networks

Norman Reedus as Daryl Dixon in "The Walking Dead: Daryl Dixon." (Emmanuel Guimier/AMC)

AMC Networks has set a price for its ad-supported streaming tier for its AMC+ platform.

The offering, which costs $4.99 per month, includes a light ad load of less then five minutes per hour and the same series and film titles as AMC+’s $8.99 per month ad-free option, including “The Walking Dead: Daryl Dixon,” “Fear the Walking Dead,” “Dark Winds,” and Anne Rice’s “Interview with the Vampire” and “Mayfair Witches.”

Ad-supported subscribers will also have access to Shudder, Sundance Now and IFC Films Unlimited, as well as the AMC, BBC America, IFC and Sundance TV linear networks.

“This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported,” AMC Networks’ chief commercial officer Kim Kelleher said in a statement. “Now, with our linear networks, strong and growing presence on CTV and FAST platforms and ad-supported AMC+, our advertising partners can fully leverage the reach and appeal of our high-quality shows and connect with viewers wherever and however they choose to watch.”

AMC Networks will offer advertisers a variety of ways to reach consumers, including interactive ad units, squeeze-back screens during “Next On” promos, shoppable ads, overlays, ad-break trivia, inserted integrations, episodic takeovers and more. According to the company, dozens of advertisers are already on board.

Ad-supported AMC+ is expected to expand to third-party platforms and channel providers in the coming weeks.

AMC Networks is the latest to get into the ad-supported streaming game, following similar moves by Netflix and Disney+.

As of the end of the second quarter, AMC Networks reported a total of 11 million streaming subscribers.

Shares of AMC Networks, which are down 28.9% year to date, ended Thursday’s trading session up 1.7%, trading at $11.30 apiece.


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