Apple signaled this week that it is serious about competing in the original-programming space, devoting a cool $1 billion in a concerted push into new TV shows. But questions remain regarding exactly which kinds of shows will fill out its roster.
The Cupertino-based company initially plans to develop up to 10 series as it joins the crowded content fray that already includes digital platforms such as Netflix, Amazon and Hulu. This summer saw Apple launch its first two original shows, “Planet of the Apps” and a spinoff of James Corden’s “Carpool Karaoke.”
Neil Landau, author of “TV Outside the Box” andย head of the Writing for Television program at the UCLA School of Theater, Film and Television, told TheWrap that he sees two distinct paths for the company to follow.