5 Things to Watch at CinemaCon as Movie Theaters Hit a Crossroads

Sony will take a ”Spider-Man“ victory lap, Warner Bros. Discovery will make its debut, and fingers are crossed for ”Avatar 2“

Just eight months after the National Association of Theatre Owners last held its annual CinemaCon trade show, exhibitors and studios are gathering again in Las Vegas in a market that has vastly changed yet is still mixed with optimism and uncertainty.

As COVID-19 infections have declined in the U.S., customer confidence in moviegoing has risen and some films like “Spider-Man: No Way Home” have succeeded without any asterisks for pandemic-dampened box office performance.

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Jeremy Fuster

Box Office Reporter • jeremy.fuster@thewrap.com • Twitter: @jeremyfuster

Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk