‘CNN This Morning’ Is the Network’s Lowest-Rated Morning Show in a Decade

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And the Don Lemon, Poppy Harlow and Kaitlan Collins-hosted show has the second lowest total viewership versus every version of predecessor, “New Day”

“CNN This Morning” is the network’s lowest-rated morning show iteration in nearly a decade.

Since its Nov. 1, 2022 launch, “CNN This Morning” — hosted by Don Lemon, Poppy Harlow and Kaitlan Collins — has drawn in the lowest viewership among adults 25-54, the key demographic for cable news, and the second-lowest total viewership among each iteration of the network’s morning programming since “New Day” was launched in June 2013, according to Nielsen data.

CNN chairman and CEO Chris Licht – following in the footsteps of his predecessor former CEO Jeff Zucker – rebooted the network’s morning show within under a year of his tenure as part of his goal of “reimagining” mornings – likely aiming to compete with “Morning Joe,” which Licht co-created in 2007 when he worked at MSNBC – and invested in the goal by shuffling primetime staple Lemon to the new show.

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