With new services launching, audiences won’t want to keep paying for individual subscriptions
2020 was a year like no other, and 2021 will very likely be a strong contender in its uniqueness. So many forces will be in play, including fear and strife, optimism and re-starts. While we may be leaving a year of “the new normal,” a new “new normal” awaits us.
Here are some of my observations and thoughts on what to expect and, more importantly, how to navigate: