4 Predictions for Digital Advertising in 2021 | PRO Insight

With new services launching, audiences won’t want to keep paying for individual subscriptions

2020 was a year like no other, and 2021 will very likely be a strong contender in its uniqueness. So many forces will be in play, including fear and strife, optimism and re-starts. While we may be leaving a year of “the new normal,” a new “new normal” awaits us.

Here are some of my observations and thoughts on what to expect and, more importantly, how to navigate:

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Iván Markman

Iván Markman

Iván Markman is the Chief Business Officer at Verizon Media. Previously, he was Senior Advisor at Abundant Venture Partners and a Special Advisor to the CEO and Board of Directors of comScore, Inc. Markman also served as General Manager of Marketing Services at Neustar, a real-time provider of cloud-based information services, following its acquisition of MarketShare where Markman served as Chief Operating Officer. Before joining MarketShare he was Global Head of Corporate Strategy at Yahoo!, where he also served as Vice President of Operations Finance.