4 Predictions for Digital Advertising in 2021 | PRO Insight By Iván Markman | January 9, 2021 @ 2:28 PM With new services launching, audiences won’t want to keep paying for individual subscriptions
Why Connected TV Advertising Stands to Transform the TV Industry | PRO Insight By Iván Markman | May 23, 2020 @ 7:00 AM Compared with other standard pre-roll ads, CTV advertising generates a sixfold increase in engagement