
Iván Markman
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From Connected TVs to Netflix: The Biggest Trends From NewFronts | PRO Insight
By Iván Markman | May 19, 2022 @ 4:09 PMHere are five major topics on everyone’s mind at this year’s digital showcase for advertisers, according to Yahoo’s Iván Markman
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4 Predictions for Digital Advertising in 2021 | PRO Insight
By Iván Markman | January 9, 2021 @ 2:28 PMWith new services launching, audiences won’t want to keep paying for individual subscriptions
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Why Connected TV Advertising Stands to Transform the TV Industry | PRO Insight
By Iván Markman | May 23, 2020 @ 7:00 AMCompared with other standard pre-roll ads, CTV advertising generates a sixfold increase in engagement