Disney claimed the largest share of TV viewing for the fourth consecutive month in December 2024, per Nielsen’s latest Media Distributor Gauge report.
After taking the largest share of TV viewing for September, October and November, the Walt Disney company accounted for the biggest share of TV viewing in December with an 11.2% share, improving slightly from its 11.1% share in November.
Nielsen attributes the 6% increase in viewing to surges across cable, including FX’s 45% bigger audience, Freeform’s nearly double audience during its 25 Days of Christmas movie event as well as ESPN’s football audience. As usual, “Bluey” on Disney+ was widely watched, clocking in as the second-most watched streaming title of the month with 5.3