Disney Goes All-in on Streaming – But Is It Too Late to Catch Netflix? | Analysis

Available to WrapPRO members

With one Hulu and Disney+ app, CEO Bob Iger commits to “significant and sustained profitability” in streaming, but domestic growth remains sluggish

and

Bob Iger says Disney is going all-in on streaming.

The Disney CEO laid out a new course on Wednesday for the company’s streaming business, saying the company would launch a beta version of a combined Disney+ and Hulu app offering in December and make achieving “significant and sustained profitability” for its streaming business a top priority.

The company’s confidence was supported by strong streaming results in Q4, adding 7 million subscribers to Disney+, mostly international.

With the company set to purchase Comcast’s remaining 33% minority stake of Hulu for at least $8.61 billion in 2024 and a fully direct-to-consumer version of ESPN targeting a 2025 launch, Disney has laid the groundwork to execute a more focused assault on its competitors.

Alexei Barrionuevo

Alexei Barrionuevo is the Business Editor at TheWrap. He previously served as an editor at Billboard, and before that as a staff writer at The New York Times and The Wall Street Journal. He has worked as a correspondent based in Brazil, Belgium and Venezuela.

Lucas Manfredi

Lucas Manfredi is a TV Business reporter at TheWrap, writing about the programming, executives and trends in the television and streaming industries. Prior to joining the TheWrap in November 2022, he spent four years at Fox Business as a production assistant and a reporter on its digital team. He has a Bachelor of Science in…

Comments