Disney Goes All-in on Streaming – But Is It Too Late to Catch Netflix? | Analysis

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With one Hulu and Disney+ app, CEO Bob Iger commits to “significant and sustained profitability” in streaming, but domestic growth remains sluggish

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Bob Iger says Disney is going all-in on streaming.

The Disney CEO laid out a new course on Wednesday for the company’s streaming business, saying the company would launch a beta version of a combined Disney+ and Hulu app offering in December and make achieving “significant and sustained profitability” for its streaming business a top priority.

The company’s confidence was supported by strong streaming results in Q4, adding 7 million subscribers to Disney+, mostly international.

With the company set to purchase Comcast’s remaining 33% minority stake of Hulu for at least $8.61 billion in 2024 and a fully direct-to-consumer version of ESPN targeting a 2025 launch, Disney has laid the groundwork to execute a more focused assault on its competitors.

Alexei Barrionuevo

Alexei Barrionuevo is the Business Editor at TheWrap. He previously served as an editor at Billboard, and before that as a staff writer at The New York Times and The Wall Street Journal. He has worked as a correspondent based in Brazil, Belgium and Venezuela.

Lucas Manfredi

Lucas Manfredi joined TheWrap in November 2022 after four years at Fox Business. He can be reached at lucas.manfredi@thewrap.com.

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