Disney Tops Nielsen’s Media Distributor Gauge for 2nd Consecutive Month With 11.4% Share

The cross platform tool introduced in April also saw The Roku Channel break into the top 10

Baylan Skoll (Ray Stevenson) and Ahsoka Tano (Rosario Dawson) duel in "Ahsoka" (Credit: Lucasfilm)
Baylan Skoll (Ray Stevenson) and Ahsoka Tano (Rosario Dawson) duel in "Ahsoka" (Credit: Lucasfilm)

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The Walt Disney Company topped Nielsen’s Media Distributor Gauge for the second consecutive month in May with the largest share of TV viewing among all distributors at 11.4%.

Rounding out the rest of the top five were YouTube (9.7%), NBCUniversal (9%), Paramount (8.8%) and Warner Bros. Discovery (8.1%). Netflix ranked sixth at 7.6%.

Fox posted the largest month-over-month increase in share of total TV viewing, climbing from 6.1% in April to 6.4% in May. The growth was spurred by its free ad-supported streaming service Tubi, which accounted for a platform-best 1.8% of total TV usage, and Fox News Channel, which grew 1.6%.

The Roku Channel also saw a 1.3% monthly bump in viewing, leading it to a platform-best 1.5% share of TV and a step up to 10th overall — the only company to climb in the rankings this month.

Courtesy of Nielsen

The report, which was first introduced in April as a cross-platform view of total TV consumption aggregated by parent media company, has added NBA-TV and Hogar de HGTV to Warner Bros. Discovery’s total and Twitch to Amazon’s total. While the additions wouldn’t have changed WBD or Amazon’s rankings in April, it did give each a 0.1 share point increase in May.

Nielsen’s latest report comes on the heels of its Gauge report for May, which found that total time spent watching TV fell 2.4% month over month, but was up 1.4% on an annual basis.

The drop led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC). 

Collectively, streaming reached a record high share of 38.8% of TV usage in May, roughly flat month over month but up over 8% on an annual basis, while broadcast viewing came in at 22.3% and cable viewing accounted for 28.2%.

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