Studios, Awards Campaigners Appalled by Golden Globes’ New Cash Grab: ‘It’s Insane’

“Good God,” said one consultant of the Penske-owned Variety’s offer to set up dinners with Penske-owned Golden Globes voters

Penske Charges Big Bucks for Seats at Golden Globe
Penske Media CEO Jay Penske (Christopher Smith for TheWrap)

The Golden Globes have announced a number of new ways to drive revenue this year, including charging $5,000 to put a film on their viewing platform. But nothing has raised eyebrows in Hollywood as much as the so-called “Variety Golden Globes salon dinner series,” in which a trade publication owned by the awards show’s parent company is selling dinners that offer access to Globes voters.

The dinners cost a stunning $70,000 and consist of “a panel conversation with contending talent followed by an upscale dining experience with a guest list of 30-40 voters,” according to a sales deck obtained by TheWrap. 

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.