‘The Mandalorian’ Isn’t Getting the Attention It Usually Gets – but That’s Probably OK With Disney+ | Charts

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Demand for the third season hasn’t matched the first two seasons’ peaks, but it’s streaming to a different world than when the “Star Wars” spin-off premiered

The Mandalorian Season 3 5
Mandalorians in a scene from Lucasfilm's THE MANDALORIAN, season three, exclusively on Disney+. ©2023 Lucasfilm Ltd. & TM. All Rights Reserved.

After a two-year gap, demand for the third season of “The Mandalorian” is lagging behind that of the first two seasons — according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement. That’s not necessarily a bad thing, though. Rather, it likely reflects how the franchise and the industry have evolved since 2019.

“The Mandalorian” clearly accomplished what it was meant to do when Disney+ launched in 2019: It was a massive cultural phenomenon that made Disney+ a must-have streaming subscription and set the service on strong footing in its first few weeks of existence.