After a two-year gap, demand for the third season of “The Mandalorian” is lagging behind that of the first two seasons — according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement. That’s not necessarily a bad thing, though. Rather, it likely reflects how the franchise and the industry have evolved since 2019.
“The Mandalorian” clearly accomplished what it was meant to do when Disney+ launched in 2019: It was a massive cultural phenomenon that made Disney+ a must-have streaming subscription and set the service on strong footing in its first few weeks of existence.