30 Percent of Millennials Won’t Date Someone Over TV Tastes, Study Finds (Exclusive)

Half of all adults 25-49 admit to “TV Cheating,” Propeller Insights and Xfinity discover


You are what you watch, a recent study has found, and TV-viewing habits can actually impact your dating life — so binge wisely.

In a unique promotion for new original web series “Glued” — which stars real-life couple John Ross Bowie and Jamie Denbo –Propeller Insights and Xfinity surveyed 1,935 adults age 25-49 about their interactions over television.

The results of the investigation were given exclusively to TheWrap. Here’s what they found:

  • 66 percent of couples say watching TV together has strengthened their relationship; for millennial couples, it’s almost 75 percent
  • 55 percent of parents have put their kids to bed earlier or later so they could watch their favorite TV show together
  • Almost 30 percent of couples have canceled a social engagement to watch their favorite TV show
  • 50 percent of couples admit to “TV Cheating,” or watching without their partner
  • About 30 percent of single millennials have chosen not to date someone based off of their TV viewing preferences

And here’s an infographic with some more findings:


Directed by John Riggi, “Glued” takes viewers on a comedic journey that we can all relate to, including the discovery of a new show, barriers to watching, the guilt of “TV cheating” on your spouse and the trials and tribulations of spoiler avoidance outside the home.

The first four episodes of “Glued” launched on June 21. Nine days later, three more were released.

“Glued” is available on YouTubewatchable.com and Xfinity On Demand.