Why Doesn’t ViacomCBS Just Fold Showtime Into Paramount+?

”These are two distinctly different services with two very different missions,“ Gary Levine, president of entertainment at Showtime, says

In the streaming era of consolidation, Showtime stands alone on an island at ViacomCBS, which has so far preferred to keep the premium cable network separate from its larger streaming ambitions.

But should it remain that way?

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays