Why Sundance Film Buyers Are Bracing for Red-Hot Sales After Last Year’s Record Deals

There’s only more aggressive worldwide buyers and studios than there were last year,” Bleecker Street’s Kent Sanderson says of the 2022 market

The shift to yet another virtual Sundance this year didn’t leave buyers and sellers scrambling in the way you might expect. In fact, they might now be more prepared than ever.

The robust, record-breaking sales for films like “CODA” (bought by Apple for $25 million-plus) and “Summer of Soul” (bought by Searchlight/Hulu for $15 million) were a surprise to sales agents during last year’s virtual festival. But agents and buyers who spoke with TheWrap argued that the traditional theatrical distributors are more equipped now in 2022 than they were last year to get into the acquisitions game.

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Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk