Tubi Is Driving a Massive Surge in Demand for Free Streaming | Charts

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Fox’s Tubi, which reported a staggering 73.1% demand growth rate, is outpacing other FAST and SVOD platforms

Tubi

The streaming market is increasingly adopting strategies to boost revenue, including hiking prices, clamping down on password sharing and introducing advertisement-supported tiers. While these tactics are designed to bolster the financial health of the companies, they might not always be favorably received by the subscribers.

Against this backdrop, there’s a potential opening for an alternative platform model to make headway in the market. Enter FAST (Free Ad-Supported Streaming TV) platforms, characterized by their no-contract, password-free approach.

Demand data from Parrot Analytic reveals a notable surge in demand for the leading FAST platforms (Tubi, The Roku Channel, Freevee, and Pluto TV), which saw their combined TV catalog demand spike by 37.7%

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