The World Cup continues to break world records on social media.
Per Facebook, 220 million users have posted more than one billion World Cup-related posts, comments and likes on the social media giant since the soccer tournament began on June 12.
Facebook generally sees a large amount of conversation around sporting events, but the World Cup is breaking records: Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions. It helps, of course, when this “event” lasts for weeks at a time.
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On Saturday, more than 31 million people had 75 million interactions related to the match between Brazil and Chile alone.