Ratings: ‘S.H.I.E.L.D.’ Sheds a Third of Debut Audience as NBC and ‘Voice’ Own Night

Ratings: 'S.H.I.E.L.D.' Sheds a Third of Debut Audience as NBC and 'Voice' Own Night

Marvel spectacle lets down its guard

ABC's “Agents of S.H.I.E.L.D.” slipped 34 percent from its huge premiere ratings Tuesday as NBC and “The Voice” ruled the night, according to preliminary numbers.
“S.H.I.E.L.D.” had only the most prominent slip on a night that every show was down except for two: NBC's “Chicago Fire” was up slightly, and Fox's “The Mindy Project” was flat. ABC was hit especially hard, as all of its shows fell at least 29 percent from last week.
The Marvel Comics-inspired show had a 3.1 rating in the key 18-49 demo. That's still a strong number but down from its debut rating last week of a 4.7, which was the highest for a drama in four years and the biggest of the fall. The premiere rating came as welcome news to fourth-place ABC.
The fact that a third of the show's demo viewers didn't come back for Week 2 may be especially disappointing to ABC given that on Monday, NBC's spy drama “The Blacklist” held on to a 3.6 rating in its second week after debuting to a 3.8.
NBC won Monday in the ratings with a 3.8 rating/11 share in the key demo. It was second to CBS in total viewers, earning 12.5 million. “The Voice,” airing from 8-1o p.m., was the top-rated show of the night with a a 4.4/13, and had 14.2 million total viewers. “Chicago Fire” had a 2.8/8 and 9 million.
CBS was second in the ratings with a 2.7/8 and first in total viewers with 15.4 million. “NCIS” at 8 was the second-highest-rated show of the night with a 3.4/11 and most-watched with 19.3 million.
ABC was third in ratings and total viewers with a 1.9/6 and 5.5 million. “S.H.I.E.L.D.” at 8 had a 3.1/10 and 8.4 million — down 30 percent in total viewers. At 9, “The Goldbergs” had a 2.2/6, down 29 percent, and 6.2 million. “Trophy Wife” at 9:30 had a 1.4/4 — down 39 percent — and 4.3 million. Last week, “Lucky 7” had ABC's worst ever premiere, and on Tuesday the picture darkened: It fell 38 percent to a .8/2 and had 2.8 million total viewers.
Fox was fourth in ratings and total viewers with a 1.5/4 and 3.4 million. At 8, “Dads” slipped 13 percent to a 1.3/4, and had 3.4 million total viewers. At 8:30, “Brooklyn Nine-Nine” was down 22 percent to a 1.4/4 and had 3.4 million. “New Girl” at 9 was down 10 percent to a 1.9/5 , and had 3.9 million. At 9:30, “Mindy” was steady with a 1.5/4 and 3 million.
Univision was fifth in ratings and total viewers with a 1.3/4 and 3.3 million.
CW and Telemundo tied for sixth in the ratings with a .4/1. CW was sixth in total viewers with 1.093 million and Telemundo was seventh with 1.089 million.

 

  • Hampton

    This show is not only boring-its confusing and no one can act..I switched to TCM and watched Singing in the Rain for the umpteenth time.
    Want excitement-watch the Blacklist or Sleepy Hollow..

  • TJW

    This show is weak. They can't help themselves… they have to cram references to the previously established MCU down our throats at every turn. It simply isn't interesting enough to stand on it's own two feet. Now they are going to use these post-credit gimmicks to hold interest.

  • Cliffhanger77

    I watched the first and second episodes of “SHIELD.” The first one was very good, I thought. This second one was weak — almost like the “young adult” or preteen version of the show, the team figuring out how to work together, blah blah, the soldiers sneaking aboard in a Trojan Horse maneuver, blah blah – it telegraphed every step. I expect more surprises and fun from a Whedon show, even if Joss himself isn't writing it any more.

    Clark Gregg, as usual, is the saving grace — all the young actors look the same and act the same, and by the second ep I still don't know or care about their names. And I'm a committed Marvel fan. The main hunky agent (what the heck is his name?) and the annoying social media girl (“Skye”? Really??) are the most cliched. (I sure hope “Skye” turns out to be a baddie, because that would be an unexpected twist — if she doesn't drop the goofy stereotypical twitter-gal routine pretty soon, she may be enough for me to abandon the show – I can't stand her so far.) The science team (FitzSimmons – at least that's memorable…) are cute but borderline annoying, too.

    The great grace of the Marvel Avengers movies has been that they create beautiful but FLAWED characters, using beautiful actors who have a real edginess and intelligence about them (RDJ, Hiddleston, Johansson, Jackson especially). None of the Agents of SHIELD cast, except for Gregg and, marginally, so far, Ming-Na Wen, have that edge. I expect more of a Whedon show.

  • Yeahnotsomuch

    I don't even know how people made it through the first episode. I mean seriously… I never expect much from ABC/Disney, but even that was too high an expectation. I watched the first couple of minutes of this pathetic-ness just to make sure I didn't miss something with the first episode of torture, and discovered – nope nope – it's still bad. I hope it continues to lose it's audience, and eventually goes away. Just sad, I did have a little hope for this.

  • Lenny

    Sorry, Joss. No six seasons and a movie this time. Again.