Apple’s redefinition of “AI” to mean “Apple Intelligence” was all the rage earlier this week. That’s kind of funny since a big piece of Apple’s announced AI launch strategy is OpenAI and ChatGPT dependent — which means, by default, Microsoft, OpenAI’s biggest investor.
But casting that aside for the moment, Apple CEO Tim Cook, as expected, firmly placed privacy and security at the center of his pitch. That’s a fascinating and extremely narrow needle to thread, since privacy, security and respect for intellectual property go hand in hand with the data AI uses to “do its thing.”
Apple’s AI strategy comes in two parts.