Why Bloomberg Is Diving Deep Into OTT to Capture Market-Savvy Consumers
“Traditional TV doesn’t have the power of digital,” M. Scott Havens, Bloomberg’s global head of digital and media distribution, says
Tech
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BEN Group to Expand Into China With Brand Integrations (Exclusive)
The move follows a 58% year-over-year growth in revenue for the company
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Vix Acquires Spanish-Focused AVOD Business Pongalo
The deal is estimated to be a low eight-figure cash and stock deal
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Xumo Launches on Comcast’s Xfinity X1
Service is now available in 35 million U.S. households
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Pocket.watch Launches 24/7 Kids’ Channel on Roku’s Ad-Supported Streaming Platform
The channel will feature content from Ryan’s ToysReview, EvanTube, JillianTube, and the HobbyKids
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What Facebook’s SVOD Experiment Signals For the Future
“They’re going to have to…figure out how they expand to not just be mobile-only,” Conviva’s Vice President of Strategy Nick Cicero tells TheWrap
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Bleacher Report Launches New Football-Focused Brand B/R Gridiron
New content from the brand will premiere the week of Sept. 2
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Wattpad Surpasses 80 Million Monthly Users, Up 23% From Last Year
The news also follows the company’s global rollout of Premium and Paid stories
