CBS Balks at Airing 2022 Academy of Country Music Awards Over $22 Million Asking Price, Declining Ratings (Exclusive)

WAXWORD

Dick Clark Productions is shopping the show to NBC as part of a deal to renegotiate the troubled Golden Globes, TheWrap has learned

CBS has balked at a staggering demand of $22 million a year to license the 2022 Academy of Country Music Awards, leaving show producer Dick Clark Productions scrambling to negotiate a new deal amid declining ratings and internal executive turmoil, TheWrap has learned.

CBS, which has aired the ACM Awards since 1998, declined to counter the $22 million demand to renew its deal, according to two individuals with knowledge of the negotiations. The insiders said the new price was well above the previous $20 million annual price for a show that has lost almost half of its viewership since 2018.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays

Sharon Waxman

Sharon Waxman, is the founder, CEO and Editor in Chief of TheWrap. She is an award-winning journalist and best-selling author, and was a Hollywood correspondent for The New York Times. Twitter: @sharonwaxman