Jon Stewart’s Return to ‘The Daily Show’ Is a ‘Baller Move’ for Comedy Central, but Show’s Future Still Uncertain

Available to WrapPRO members

The cable network’s latest move may result in a ratings bump, but it’s a Band-Aid on the show’s larger problems

The Daily Show
Jon Stewart hosts "The Daily Show with Jon Stewart" #JonVoyage (Photo by Brad Barket/Getty Images for Comedy Central)

It’s hard to find anyone who believes that Jon Stewart’s return to “The Daily Show” is a bad move for the storied late night institution — or for Comedy Central. 

The comedian known for his biting political satire is on the Mount Rushmore of late-night greats alongside Jay Leno, Johnny Carson and David Letterman. His 16-year-stint sent the ratings of Comedy Central soaring and he was a powerhouse with advertisers.

But it’s been nine years since he sat in the host chair. In that time the show’s ratings fell off a cliff amid a broader decline of cable television and a lack of interest among Gen Z viewers.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.