Don’t belieb it for a second.
The celebrity viral prank trend jumped the shark Friday night when Justin Bieber Instagrammed this photo of himself with an elaborately mocked-up “script” for Warner Bros.’ 2015 supermashup Batman vs. Superman that was watermarked “Bieber” (full screenshot below).
Folks, come ON.
From Edgar Wright’s little Ant-Man stunt at Marvel to Jimmy Kimmel’s twerk fail video (we didn’t buy that one either, by the way) and J.J. Abrams’ “trailer” for a book he didn’t even write, poking a stick at the internet sure has become a real famous-person pastime lately.
So what’s really going on here?
After Kimmel came clean, he admitted he had three teams of writers working on viral ideas — and he certainly has the resources to gin up a pretty convincing script title page. But it would be unseemly for a show from the Disney/ABC family to punk (and thereby promote) a Warners/DC Comics IP.
Oh, and then there’s this, which came hours before the Bieber image that launched a thousand blog posts:
Off to do something funny or…die 🙂
Holy not very subtle use of ellipses there, uh … “#Robin.”
If it is indeed Funny or Die behind this, we’ve got to hand it to ‘em: They did their homework. The title page says it’s written by David Goyer and Zack Snyder — check, check — and the address and phone number are at least generally accurate for the Burbank studio. Nothing you couldn’t find on IMDb, though.
One thing you won’t find on IMDb: Justin Bieber in the Batman vs. Superman flick.
Warner Bros. would NEVER let that script (which we’re pretty sure is far from done) leave a locked office, let alone go flying around in Calabasas at 100 m.p.h. with a reckless child. (We did check with the studio; they haven’t gotten back to us, and we’re not holding our breath.)
Have your fun while it lasts, Internet. Ben Affleck still has what’s left of his dignity.