NBA’s $76 Billion TV Rights Deal Is Setting the Future for Live Sports | Analysis

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The battle between Disney, Amazon, WBD and Comcast is about more than just who’s watching the games. It’s about data and globalization

NBA sports rights
Major entertainment companies are chasing NBA sports rights (Chris Smith/TheWrap)

The scramble for the NBA TV rights was always destined to be one of the biggest sports stories of 2024. But no one was prepared for exactly how big it would get. As the basketball league expands its number of broadcast partners from two to three, the deal is rumored to pay out $76 billion over 11 years — a package that would be worth more than 2.5 times the league’s current deal.

Disney, Amazon, Warner Bros. Discovery and Comcast are all reportedly circling to get a piece of the brand. Amazon and Disney are all but locked in with offers worth $2.6


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