Jordan Peele at the Box Office: What ‘Get Out’ and ‘Us’ Say About ‘Nope’

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The writer-director’s first two horror films made the same amount at the box office, but got there in very different ways

From Jordan Peele
From Jordan Peele

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“Nope,” releasing Friday, will be only the third film from Oscar winner Jordan Peele, but already the filmmaker has carved out a very interesting track record at the box office with “Get Out” and “Us,” two horror titles that made the same amount of money but in very different ways and in the process made Peele into the increasingly rare director that is the core draw of his movies.

In today’s franchise-driven industry, filmmakers like Christopher Nolan and Quentin Tarantino who are dedicated to making original wide release films have gained devoted cinephile followings. In the absence of recognizable characters, those directors are heavily featured by studios in trailers and posters.