The streaming giant broke open the piggy bank to offer the sought-after marketing exec drastically more than Endeavor could
Bozoma Saint John, marketing executive extraordinaire, scored big when she took the chief marketing officer gig at Netflix last week, TheWrap has learned.
The former Endeavor marketing leader was offered a roughly $7 million payday to work for the streamer, according to an insider familiar with the deal. That package was “dramatically more” than what Saint John was earning at Endeavor, according to the individual.

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Click Here Already a subscriber? LoginNetflix and Endeavor declined to comment for this article. TheWrap was unable to reach Saint John for comment as well.
Saint John, whose contract was up at the end of the year, is just the latest in a slew of notable executives to exit Endeavor. In June, WME lost partner and Worldwide Head of Music Marc Geiger, as well as agent and partner Theresa Kang-Lowe, who left to launch her own management company with an overall deal at Apple TV+. The agency also shed talent agent Sean Grumman, now at Verve’s new talent division, and Duncan Millership now at Anonymous Content.
Also Read: Bozoma Saint John Leaves Endeavor, Joins Netflix as CMO
The entertainment company has been hit especially hard by the industry shutdown due to the coronavirus pandemic, with WME talent agency laying off or furloughing about 20% of its workforce in May. Endeavor was also forced to pull its IPO late last year, leaving the agency holding on to nearly $5 billion in debt.
Netflix is infamous in Hollywood for its willingness to poach executives at all levels, creating price wars and tensions within the industry’s business ranks. A year ago Fox won a lawsuit against Netflix for poaching its executives.
The streaming giant has likewise done the same in drawing in creative talent. Just two years ago, Netflix threw $100 million to nab Kenya Barris in an overall deal, and followed that up by landing Channing Dungey, former president of ABC Entertainment, where Barris did most of his work.
Also Read: Inside Disney's Campaign to Keep Channing Dungey as ABC's Head of Entertainment and Why It Failed
But one top marketing executive at a major studio said the $7 million figure for a CMO was extremely high for Hollywood. “That is an incredibly high number as it seems that Netflix is playing with Monopoly money,” the executive said.
Netflix spent more than $15 billion on content last year.
Saint John is replacing Jackie Lee-Joe, who left the company after less than a year on the job for personal reasons. Before Lee-Joe, Kelly Bennett served as the company’s CMO, making a stunning $9.2 million — $3.2 million in salary and a $5.3 million severance plan — in 2019, according to the company’s 2020 proxy statement filed with the Securities and Exchange Commission. He earned $5.3 million in salary the year before.
Bennett spent seven years helping lead Netflix’s marketing efforts as it grew from 26 million subscribers in 2012 to more than 139 million paid members around the world last year. Netflix Chief Content Officer Ted Sarandos said last week they’re looking forward to Saint John leading the next phase.
Also Read: Inside Hollywood's Struggle to Resume Production: Testing, Budgets and Quarantine Rules
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” Sarandos said in a statement last week. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
Saint John has held top marketing roles at Uber, Apple Music and Pepsi-Cola North America before going to Endeavor. The highly sought after marketing executive has been vocal in the past about knowing your worth, especially as a black woman, and demanding equal pay.
“The point about pay and equity is we have to demand our worth,” Saint John said on-stage at Cannes Lions 2018. “When you look at black women it’s even worse. I began to switch that dynamic very early on. I began to research the position, figure out the hierarchy, and then went in with my offer – and I always asked for whatever a white man is making in that same job.”
20 Virus Outbreak Movies, From 'The Seventh Seal' to 'Contagion' (Photos)
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We're not saying this is inspired by recent events that fill us with terror and insomnia, but we are saying that if you happen to relate to that feeling, here's a list of very cathartic movies about virus outbreaks to get you through it. Whether you want realism, fantasy, horror or maybe computer stuff, we have you covered. Feel free to take a personal day and not leave the house while you watch. And, before you ask: This whole gallery could have been nothing but zombie movies, so we decided to limit things to just Zombie movies that make the disease aspect front and center.
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"The Seventh Seal" (1957) - If you haven't seen Ingmar Bergman's masterpiece, drop everything and do it now -- if only so you can finally understand the context for half the jokes in "Bill and Ted's Bogus Journey." Set during the Black Death plague of the 1300s, the film centers on a knight who encounters the angel of death, and the game of chess they play for his soul.
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"The Last Man on Earth" (1964)/"The Omega Man" (1971)/"I Am Legend (2007)" - Richard Matheson's 1954 novel "I Am Legend" inspired three very different adaptations. All they have in common is that a plague wiped out most of humanity and the survivors, save the main character, have been turned into (essentially) vampires. Will Smith's 2007 film kept the title but removed pretty much everything related to the book's big twist. Vincent Price's charming 1964 film preserves the plot best but has the lowest budget. But we're most partial to Charlton Heston's ultra-hammy 1971 film.
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"The Andromeda Strain" (1971) - Based on the Michel Crighton novel, the film follows scientists investigating an infectious organism that fell to Earth from space. We'll spoil the ending by telling you they mostly save the day, so relax. Notable for some very innovative cinematography.
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"Dawn of the Dead" (1978/2004 remake) - George A. Romero's 1978 classic isn't just a clever satire of consumerism. It's also a look at how the zombie apocalypse functions like a plague. And while Zack Snyder's action-packed remake ditched the satire, it actually expanded the disease element. Both are perfect to watch when you want your global pandemics fictional instead of so IRL you can't sleep.
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"Outbreak" (1995) - When a new viral hemorrhagic disease breaks out in a small American town, CDC scientists race against time to stop it from spreading. Unfortunately, they also have to deal with a bloodthirsty Army general who wants the virus for a bioweapon and is determined to prevent a cure. This absurd plot was inspired by a celebrated nonfiction history of viruses like ebola because ah, Hollywood. But at least it's directed by the great Wolfgang Petersen.
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"12 Monkeys" (1995) - Terry Gilliam's sci-fi classic stars Bruce Willis as a time traveler sent back to the 1990s to identify the origin of a global pandemic that nearly wiped out humanity. The portrayal of our world just before, and long after, the (near) end of civilization is harrowing. Luckily, the crazed ecoterrorist wannabe played by Brad Pitt provides much needed comic relief.
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"Cabin Fever" (2002) - Eli Roth's directorial debut follows a group of recent college graduates who become infected with a flesh eating virus during a camping trip. It was remade in 2016 but neither version makes camping look any more appealing.
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"Resident Evil" Series (2002-2017) - The only things you need to know about this multifilm franchise based on the Capcom video games is that an evil corporation creates a virus that turns most of humanity into zombies, Mila Jovovich kicks a lot of ass, and it's a go-to for seriously awesome actors looking for paycheck jobs they don't have to be embarrassed about. It's great.
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"28 Days Later" (2003)/"28 Weeks Later" (2007) - In Danny Boyle's excellent 2003 original, and its very superior sequel directed by Juan Carlos Fresnadillo, the world is beset by a viral pandemic that turns anyone infected into permanently enraged monsters. Don't call them zombies but, uh, they totally are.
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"Carriers" (2009) - In this postapocalyptic drama, four friends who survived a global pandemic road trip to a place they can hopefully live in peace. Spoiler: Things don't really work out. But it has Chris Pine, Emily Van Camp, Christopher Meloni and Piper Perabo, plus Kiernan Shipka in one of her earliest pre-"Mad Men" roles.
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"Blindness" (2008) - Based on the Portuguese novel by José Saramago, the film looks at what happens when the world is hit by a pandemic that renders people blind. Worth it for the cast alone, which includes Julianne Moore, Mark Ruffalo, Gael García Bernal, Danny Glover and Alice Braga.
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"Black Death" (2010) - Sean Bean gets in a warm up session for his career-defining role as Ned Stark here as a leader of a group of knights searching for a heretic during the 14th-century plague. Eddie Redmayne plays a monk who accompanies the knights. Fun fact: Carice van Houten also gets in a "Game of Thrones" warm-up, playing a scheming maybe-maybe-not witch.
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"Rise of the Planet of the Apes" (2011) - The reboot of the 1960s-70s "Planet of the Apes" series is anchored by a truly exceptional mo-cap performance from Andy Serkis as the super-intelligent chimp Caesar. It's in this list because Caesar gets his brainpower from an experimental viral-based Alzheimer's treatment, which unfortunately mutates into a deadly pathogen that kills billions of humans. Whoops.
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"Contagion" (2011) - You might recognize this as the Steven Soderbergh film where Gwyneth Paltrow dies horribly from a deadly new virus. It's also a smart thriller about how diseases spread, the difficulty in finding a cure and the way conspiracy theorists and incompetent or malicious authorities can make it worse. Uh, excuse us we need a drink this is too real.
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"World War Z" (2013) - If you loved the fictional oral history (written by Max Brooks) of how humanity narrowly survived a zombie apocalypse, you'll kind of like this in-name-only adaptation directed by Marc Forster. Brad Pitt plays a UN worker racing against time to discover the origins of a sudden global zombie pandemic -- who still takes time to make damn sure product placement contracts are fulfilled.
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HONORABLE MENTION: "Hackers" (1995) - We saved the absolute best for last. It's not just a surprisingly great '90s artifact about computer geeks fighting an evil corporate techie. With a dope soundtrack. And a cast packed with virtual unknowns who would go on to huge fame and acclaim, including (no, really) Wendell Pierce, Lorraine Bracco, Matthew Lillard, Jonny Lee Miller and Angelina Jolie. (Plus the criminally underrated Laurence Mason, and the villain played by Fisher Stevens.) It's also a movie about a virus outbreak. OK, OK, a computer virus. But after all the death you saw in those other movies, "Hackers" is a welcome and much needed fun time. You're in the butter zone now, baby.
Netflix and chill?
We're not saying this is inspired by recent events that fill us with terror and insomnia, but we are saying that if you happen to relate to that feeling, here's a list of very cathartic movies about virus outbreaks to get you through it. Whether you want realism, fantasy, horror or maybe computer stuff, we have you covered. Feel free to take a personal day and not leave the house while you watch. And, before you ask: This whole gallery could have been nothing but zombie movies, so we decided to limit things to just Zombie movies that make the disease aspect front and center.
Trey Williams
Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams