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Creatorverse

Kayla Cobb

“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.

  • Creatorverse: As Late Night Is Dying, Podcasting Is Thriving

    The future of talk shows is longer on traditional television

    By

    Kayla Cobb
    July 24, 2025 @ 12:00 PM

    Pro Available to WrapPRO members

    Creatorverse
    12:00 PM
    Creatorverse: As Late Night Is Dying, Podcasting Is Thriving

    Pro Available to WrapPRO members

  • Creatorverse: An Emmy for Creators Is Coming — Just a Matter of When

    Sean Evans, Rhett McLaughlin, Link Neal and Michelle Khare’s Emmys eligibility is a move in the right direction

    By

    Kayla Cobb
    July 17, 2025 @ 12:00 PM

    Pro Available to WrapPRO members

    WrapPRO
    12:00 PM
    Creatorverse: An Emmy for Creators Is Coming — Just a Matter of When

    Pro Available to WrapPRO members

  • Introducing Creatorverse, TheWrap’s Weekly Newsletter on the Creator Economy

    Your one-stop, weekly drop into the creator economy

    By

    Kayla Cobb
    July 10, 2025 @ 12:15 PM

    Pro Available to WrapPRO members

    Creatorverse
    12:15 PM
    Introducing Creatorverse, TheWrap’s Weekly Newsletter on the Creator Economy

    Pro Available to WrapPRO members

  • Creators Beware: Inside the Podcasting Scam Trying to Take Over Social Accounts

    A fake offer of a Bill Simmons interview narrowly missed taking over Magic Singh’s Facebook, Instagram and WhatsApp

    By

    Kayla Cobb
    July 10, 2025 @ 6:26 AM

    Pro Available to WrapPRO members

    Creatorverse
    6:26 AM
    Creators Beware: Inside the Podcasting Scam Trying to Take Over Social Accounts

    Pro Available to WrapPRO members

  • Why a Half-a-Trillion-Dollar Creator Economy Is Just the Beginning

    As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions

    By

    Kayla Cobb and Tess Patton
    June 26, 2025 @ 6:00 AM

    Pro Available to WrapPRO members

    Creatorverse
    6:00 AM
    Why a Half-a-Trillion-Dollar Creator Economy Is Just the Beginning

    Pro Available to WrapPRO members

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