Creatorverse
Kayla Cobb
“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.
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Creatorverse: How IShowSpeed and the Obamas Partnered on a Critically Praised Doc
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Available to WrapPRO members
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Creatorverse: Instagram’s Longform Bet Proves the Creator Economy Is Locked in on TV
Features isn’t just a YouTube rival; it’s further proof that living room viewership is paying off for creators
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Available to WrapPRO members
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Creatorverse: Creators Are Developing Their Own Talent Pipelines
Colin and Samir’s Big Idea Fund awarded $25,000 so a creator could make a five-part docuseries
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Available to WrapPRO members
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Creatorverse: Fede Goldenberg’s Move From YouTube to Sony Continues a Theatrical Trend
The biggest studios are looking to creators for their next wave of movies
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Available to WrapPRO members
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Creatorverse: The YouTube vs. Netflix Battle Catches Fire
YouTube is reportedly paying creators to stay off of streamers as it implements several big changes
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Available to WrapPRO members
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Creatorverse: Breaking Down the Alex Cooper and Unwell Mess
Cooper left UTA before receiving a $500 million valuation. Here’s how we got here (Alix Earle drama included)
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Available to WrapPRO members
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Creatorverse: The Onion’s InfoWars Is Becoming the Alt Comedy Hub We Need
CEO Ben Collins has big plans for the brand outside of Alex Jones mockery
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Available to WrapPRO members
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Creatorverse: Creators and Platforms Are Grappling With AI Usage in Real Time
Hank Green’s AI debacle shows how audience acceptance of this tech is fading
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Available to WrapPRO members
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Creatorverse: Creators Like MrBeast and Jacksepticeye Are Changing Charities
These collaborations increase donations and help spread the word globally
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Available to WrapPRO members
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Creatorverse: Netflix’s Creator Strategy Looks Like It’s Working
From children’s show to cooking programs, the streamer has been licensing lean-back entertainment
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Available to WrapPRO members
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Creatorverse: Prepare for Another Creator Takeover at Cannes Lions
Your quick guide to who will be there and the events you can’t miss
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Available to WrapPRO members
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Creatorverse: Here Are the YouTubers Pushing for an Emmy This Year
Excluding creators from our best of TV conversations is starting to feel tone deaf
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Available to WrapPRO members
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Creatorverse: Hollywood Is Taking the Wrong Lessons From ‘Obsession’ and ‘Backrooms’
Simply put? Hollywood is a want — not a need — for creators
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Available to WrapPRO members
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Creatorverse: Late Night Is Evolving Into Its Creator Era
As Stephen Colbert’s show ends, Ben Gleib and Julian Shapiro-Barnum are preparing to launch their shows
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Available to WrapPRO members
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Creatorverse: Theaters Are Obsessed With Creators Right Now
Curry Barker’s “Obsession” and Jordan Firstman’s deal prove Hollywood’s love affair is getting stronger
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