Christina Wayne is making her mark at Cineflix Studios. Wayne was tapped in July to run the newly founded scripted entertainment division of the documentary television production company.
As one of her first moves as president, Cineflix has optioned "It Could Be Worse, You Could Be Me," by award-winning Sunday Times journalist Ariel Leve. The book is based on her magazine column Cassandra, and is described as kind of a counterpoint to “Sex and the City.” Leve wrote the pilot script.
The single-camera half-hour comedy is set in New York, and chronicles the romantic and career frustrations of Cassandra, a single woman in her thirties.
Wayne is clearly hoping to continue the winning streak she had at her old post at AMC. At the cable channel she kick started their original programming slate with the Emmy winning shows “Breaking Bad” and “Mad Men.”
Leve wrote a pilot script based on the book. Chris Keyser (Party of Five, Lone Star) is attached to consult. Cineflix will be taking the project out to U.S. broadcasters this summer.
The deal was brokered by Creative Artists Agency, Dan Halsted/Management and Rob Weisbach of Rob Weisbach Creative Management.
