51% of homes use at least two streaming services between Netflix, Hulu, and Amazon Prime Video, new study shows
We have more evidence that streaming is replacing cable and satellite.
More than half of U.S. households now use at least two streaming services between Netflix, Hulu, and Amazon Prime Video, according to new data from Leichtman Research Group. At 51%, that comes out to about 65 million households altogether, and marks a sharp increase from the 33% of U.S. households that had more than one service in 2017.
Bruce Leichtman, the firm’s president and chief analyst, expects this trend to continue as new entrants like Disney+ and Apple TV+ hit the market later this year.
“With over half of all households now getting multiple [streaming] services, and new streaming services on the way, it is inevitable that the number of households having and using multiple services will continue to grow,” Leichtman said. “However, with expanded options, consumers will increasingly decide which streaming services they pay for directly, and which they share with others.”
Netflix — despite losing U.S. customers for the first time ever during Q2 — still laps the field, with 60 million American subscribers. Hulu, including its customers paying for live TV, revealed…
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