Kanye West deleted all mention of Tidal, Jay Z’s music streaming service, from his Twitter feed before a post late Wednesday night.
The rapper, producer and entrepreneur helped launch Tidal back in March along with Jay Z, Beyonce, Madonna, and Nicki Minaj. “Together, we can turn the tide and make music history. Start by turning your profile picture blue #TIDALforALL,” West tweeted during the launch.
But it would appear West is distancing himself from the company having scrubbed any mention of it from his Twitter account, as first noted by Digital Spy, prior to a tweet of the Tidal graphic posted Wednesday night that reads, “The love of music is louder than words.”
Tidal has experienced ongoing internal problems as of late, having recently announced that CEO Andy Chen was leaving, as well as a number of employee layoffs.
The news prompted Jay Z and singer Jack White to personally call Tidal users to assure them the company was still on track. That didn’t stop fellow musicians Ben Gibbard of Death Cab for Cutie and Mumford & Sons from slamming Tidal in separate interviews.
“I think they totally blew it by bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid,” Gibbard said. “That’s why this thing is going to fail miserably.”
“We wouldn’t have joined it anyway, even if they had asked. We don’t want to be tribal,” Marcus Mumford said.
Tidal launched last year and was bought by Jay Z in January. The newly relaunched app is seen as a rival to Spotify, though it doesn’t have a free, ad-supported version. Standard definition streaming starts at $9.99 a month, and a high definition audio version goes for $19.99.
The service is aiming to differentiate itself from competitors like Spotify by locking down exclusive streaming windows with artists. Beyonce recently released an exclusive track on the service to coincide with her and Jay Z’s seventh wedding anniversary.
Representatives for West did not immediately return TheWrap‘s request for comment.