March Box Office Will Be the ‘Ultimate Stress Test’ for the Movie Theater Business

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This month could see multiple blockbusters thriving together or cannibalizing each other depending on how audiences respond

March Box Office Preview

A question looming over movie theaters and the film industry ever since the pandemic began is when the box office would get back to normal. The stacked March lineup with multiple wide-release blockbusters is about as normal as it gets. And that means that the film industry is about to face a true test of its ability to bring in moviegoers.

Over the coming month, theaters will see four major blockbuster sequels — MGM’s “Creed III,” Paramount’s “Scream VI,” Warner Bros./New Line’s “Shazam! Fury of the Gods” and Lionsgate’s “John Wick: Chapter 4” — hit screens one weekend after another.