NBA TV Becomes First Sports League to Offer Direct-to-Consumer Service for $7 Per Month

Fans will have access to more than 100 live games each season, along with studio shows and analysis

NBA TV is now the first linear sports league network offering a direct-to-consumer subscription service — bypassing the need to have a cable or satellite package to watch it  —  the league announced on Tuesday morning.

Hoops heads will now be able to watch NBA TV for $6.99 per month or $59.99 for an annual subscription. Fans can stream the channel — which offer more than 100 live games per year, along with studio analysis, shows, and an archive of classic games  — on the NBA app, which is available on several streaming platforms, including Apple TV, Roku and Amazon Fire Stick.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44